Whinepedia welcomes government's decision to come down heavily on misleading ads in food and beverages sector (refer TOI 27th Oct 09) and pitches for penalizing misleading ads in other sectors as well.The advertising standards council of India has launched a national campaign to root out this menace and remove offensive advertisements. If you come across any misleading You can contact \n This e-mail address is being protected from spambots. You need JavaScript enabled to view it This e-mail address is being protected from spambots. You need JavaScript enabled to view it , www.ascionline.org.

 Basic guiding principle can be that what people see in the media needs to be genuine in every aspect- eg If an ad shows doctor endorsing a product, the doctor has to be a genuine accredited doctor with Medical council and that in actual life he/she should be using that product. Same is the case with leading public personalities like cine stars when they endorse a product / service, they should be in possession of the product / service and genuinely using them by themselves as they profess in ads. They should not misuse the trust reposed by millions of people that has made them popular and richer.

Whinepedia users can enter such issues under suitable group such as 'Misleading Ads'  and  build evidences and discourage ad players from creating wrong perceptions in the minds of gullible people.