This option lets advocates and citizens with real zeal to join special groups (Advocates, Group Champ) and perform advanced functions such as mailing to respective groups, publishing articles for the groups, bid for cases and fight those cases in various redressal forums etc.. Users who earn more points than others by undertaking constructive activities can become Pincode Champ (based on threshold limits) Responsible companies/business can also upgrade themselves to be able work with the respective complaint groups and resolve complaints. This will increase consumers trust on their brands.